Coast River Business Journal

New Year’s resolutions are on the minds of many this time of year, and I’m one of them.
 
In the realm of CRBJ, my resolution is to Blog more often (than say, once a month), because a few readers with good intentions have told me that at the present rate of posting, this is NOT a Blog. I considered taking the easy way out and renaming the column something like “bloggette,” or “aspiring-blog.”  “No go,” my readers say.
 
So in 2010 I resolve to learn Facebook (groan), make my Blog a priority and post to it regularly, (it’s up to my readers to decide if MY idea of regular and theirs is one and the same), and to THINK about using Twitter. (Isn’t that enough of a resolution, please???)
 
The use of technology in business has historically been that of a tool to make business more efficient. In my past, as an independent consultant, I found it important to keep up with technology so as to not be perceived as “behind-the-times” by my clients. (Around 1993, one of my telecommunications clients asked me my email address. I had no choice but to confess I didn’t have one. But trust me, I had one within a week!)
 
Today the use of Facebook, Twitter and other social networking options are not tools to increase business efficiency as much as they are marketing and communications opportunities. I’m aware, just trying to make it part of my everyday thought process, much as using email has become a common element of business life.
 
Merry Christmas, or the more politically correct “Happy Holidays,” and most of all, a happy and prosperous New Year (Or at least a “flat” 2010 – read my January issue editorial for more on that subject.)
 
And now…I have to go study the Facebook manual. Happy New Year!